SHOWS NEED TO BE BETTER BY DESIGN

By Constance Harris Sunday March 22 2009

If MDFW really is prohibitively expensive for our designers to take part in, they should state what their needs are and what MDFW needs to change to earn their commitment to it. This is what the younger designers, in the form of Fashion Breakthrough, did, and though they are not part of MDFW this time, they may well be able to work a mutually beneficial compromise next time.

Running from the April 25 through to May 1, Fashion Breakthrough will be a trade exhibition of young designer talent in the Loft, 2nd Floor of the Powerscourt Townhouse Centre, with a Pop-up store open to the public in Film Base, Temple Bar. The cost to take part in both is €350, or €100 for just the trade fair. At a fraction of MDFW costs, it is a more financially viable event for starter labels, though it will be less slick. To find out more, go to www.tadcoi.com or call Lisa Shwagi or Oonagh Davidson, on (086) 856-7269.

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